Why Recent TikTok Content Removals are Affecting Mounjaro and Weight Loss Advice in the UK
In recent weeks, a TikTok content removals algorithm has started removing a growing amount of content related to Mounjaro, Wegovy, and other GLP-1 weight loss treatments and capped “weight loss” content. TikTok is systematically removing videos, suppressing creators, and restricting legitimate UK clinics, despite their proper licensing. On the surface, these changes may seem like an effort to protect public safety. However, there is more going on behind the scenes.
TikTok’s Ban on “Mounjaro” and “Weight Loss” Monj Has Real Concerns:
TikTok’s decision to block terms like “Mounjaro” and “weight loss” is deeply worrying. While platforms aim to protect users from harm, these blanket bans are shutting down real conversations — from people sharing experiences with licensed medications to those raising concerns about unsafe websites or substandard medical care.
The MHRA does its best to regulate medicines, but its role is largely reactive. It cannot catch dangerous content the moment it appears, which makes public discussion all the more vital. Now, those discussions are being silenced. We’re not just losing misinformation, we’re losing access to support, safety warnings and hard truths that people deserve to hear!
If you want to write about an experience where your content has been removed when it clearly doesn’t violate their terms, please drop a post on the Monjour TikTok Category. We’d also love for those still operating to share their journey with us, too!
The Law Is Clear, but TikTok Content Removal Goes Further
Significantly, under UK law, companies must not advertise prescription-only medicines directly to the public. Specifically, the Human Medicines Regulations 2012 set out these rules, and the MHRA actively enforces them. Crucially, these regulations aim to protect patients from content that may be misleading or unsafe.
Yes, removing false claims and unregulated sellers is important. But TikTok content removal is going well beyond that. The enforcement is not consistent, and it is not just about protecting people.
TikTok Content Removal Is Being Driven by Commercial Influence
Much of the pressure to remove GLP-1 content is coming from large healthcare corporations and high-street pharmacy brands, not just regulators. These companies have seen smaller, digital-first clinics provide quicker, more affordable care , and that threatens their profits. TikTok content removals for advertising a clinic have become commonplace.
Instead of competing on price or service, some of these companies are using their influence to shut down access to independent providers, often through informal pressure on platforms and media.
Regulators Are Being Pulled Into Biased Narratives
It has become increasingly clear that those with the largest advertising budgets are shaping the message. Major pharmacy chains often steer media coverage of weight-loss medication, framing their commercial interests as public health concerns through strategic PR.
In turn, regulators are subtly guided by these narratives, which are framed as safety-first — but in reality, they serve to limit competition. This creates a dangerous illusion of neutrality, while reinforcing the dominance of the largest commercial players.
Larger Companies Are Breaking the Same Rules They Promote
We possess verified evidence of a large online pharmacy routinely engaging in the same practices that regulators use to penalise smaller providers. These include:
- Using automated bots to boost engagement on weight loss content
- Paying influencers/marketers without proper disclosures
- Guiding users toward prescriptions through private messages and closed channels, outside of structured medical pathways
This kind of covert marketing goes against MHRA principles. Yet regulators systematically target smaller clinics, despite their rigorous clinical processes, while turning a blind eye to unchecked corporate operators.
Compliant Pharmacies Are Being Silenced by TikTok Content Removal
Many of the clinics affected are fully compliant, GPhC-regulated, and offering clinically appropriate care. Regulators and TikTok are penalising these providers not for poor practice, but simply for maintaining visible, accessible online services.
Clearly, this is not enforcement based on evidence. Rather, it represents an attempt to silence smaller competitors and exclude them from the conversation altogether.
Patients Are the Ones Who Lose Most With a Lot of TikTok Content Removals
TikTok was becoming a key tool for patient education. Many users discovered legitimate, regulated help for the first time through online content. That information is now disappearing.
As TikTok ramps up content removal, it forces patients into a harmful cycle—leaving them trapped between confusion, misinformation, and enforced silence. Meanwhile, the loudest voices remain those backed by the biggest budgets, and even more worrying there is little protection from scam sites and unregulated sellers.
Monj Stands for Safety, Affordability, and Community
We believe that every person deserves:
- Safe access to modern treatments
- Affordable care, without mark-ups or gatekeeping
- Supportive advice, free from shame or judgement
- Honest communication from clinicians, not marketers
At Monj, we champion a healthcare model that prioritises people, not profits. We will keep supporting transparent, ethical access to weight loss treatments, regardless of pressure from big players.
We know certain companies are working hard to remove content that affect’s their bottom line, if you have evidence, please send it in!